A Gateway to Professional Market Strategy Solutions

Providing a full-range digital service solution for market investments, Upro stands as a professional platform dedicated to enhancing market strategies with digital innovation.

Upro is tailored for Alibaba‘s internal ecosystem businesses. It focuses on pre-investment customer definition, in-investment media strategy, and post-investment efficiency analysis for a holistic service approach.

THE PROBLEM

The marketing department of Alibaba Group is the main stakeholder in this product. As a marketing department with a huge budget, the main pain points are as follows :

How might we quickly find the Target Audience?
How might we accurately reach TA?
How might we effectively convert potential customers?